Marc Benioff, the co-founder and CEO of Salesforce, has a storied history in technology that began in his youth. As a child, he was already coding and designing video games, a venture that planted the seeds for his enduring fascination with technology. This early interest has blossomed into a career where innovation and technology reign supreme. Benioff’s connection to tech gadgets continues to evolve, reflecting not only personal preference but also the industry trends that he keenly follows as a leading figure in the tech world.
During a recent episode of the TechCrunch Equity podcast, Benioff shared insights about his favorite gadgets, revealing a blend of personal enjoyment and professional engagement. He initially highlighted the Oura ring—a sophisticated health monitoring device—yet emphasized that his current favorite is none other than his car. This choice underscores how technology’s integration into everyday life has transcended traditional gadgets and entered the realm of advanced automotive systems.
When discussing his car, Benioff expressed a deep appreciation for its technological capabilities. He specifically mentioned GM’s OnStar service, which bolsters his vehicle’s intelligence and connectivity, allowing for a seamless interface between driver and car. This affection for automotive technology is not just a personal quirk but also an avenue for his professional endeavors, as GM is a prominent Salesforce client. His choice of automobile reflects not just preference but a detailed understanding of how technology can enhance and innovate automotive experiences.
Benioff’s extensive car collection reveals a broader passion for automobiles, and this is particularly notable given his residence on Hawaii’s Big Island, a place where the rural environment lends itself well to the use of more rugged vehicles. He has taken a liking to trucks, boasting about various models he owns. From GM trucks to the Hummer EV and multiple Ford Lightning electric vehicles, his collection is a testament to his commitment to embracing electric mobility—arguably the future of transportation.
Further underlying his love for vehicles is Benioff’s business acumen; he actively pitches Salesforce’s AI technologies to automotive executives from companies he indulges in personally. These vehicles enjoy the dual status of being both personal interests and professional tools. By establishing rapport with these brands, Benioff ensures that Salesforce remains at the forefront of technological advancements across multiple sectors.
Additionally, he expressed enthusiasm for upcoming innovations, such as the anticipated Volkswagen EV Bus, which indicates his focus on the evolving landscape of electric vehicles. His jest about loving “all my children” when referring to his car brands showcases a playful approach to business relationships, where connection and familiarity are nurtured to cultivate loyalty and innovation.
Marc Benioff embodies a unique intersection of technological passion and professional strategy. His journey from a child coder to a technology mogul demonstrates how enthusiasm can influence business dynamics. By integrating personal affinity with professional advocacy, he sets a paradigm for how leaders can harness their passions in a manner that not only benefits their personal lives but also propels their enterprises forward in an increasingly technology-driven world.