In early 2024, Xiaomi, a titan in consumer electronics, took a groundbreaking step into the electric vehicle (EV) market with the introduction of its first EV model, the SU7. This move signified not just the company’s ambition to diversify its portfolio but also marked a pivotal moment in the landscape of automotive technology. The subsequent evolution of Xiaomi’s factory experience reflects a revolutionary shift in how manufacturing is perceived—not just as a labor-intensive process, but as an immersive journey into the future of technology and automation.
The Buzz of Anticipation
After the initial launch of the SU7, Xiaomi opened its doors to limited tours, attracting diplomats, investors, and guests keen on witnessing the transformation of a traditional manufacturing landscape. However, it was only in 2025 that the company began offering public tours, showcasing its commitment to transparency and innovation. The inaugural tours, albeit small in scale with only three sessions of 20 participants each month, were a resounding success. The overwhelming response necessitated a dramatic expansion, leading the company to announce a staggering increase to one tour every weekday, plus additional tours on weekends—an indication of the heightened public interest in the nexus between automotive engineering and cutting-edge technology.
Experiencing the Future Firsthand
Xiaomi’s factory experience is meticulously curated to offer visitors an insider’s look into the manufacturing process. Participants start their journey in an exhibit hall, where they are introduced to the groundbreaking innovations behind Xiaomi’s electric cars. This initial immersion piques their curiosity, setting the stage for what follows—an engaging exploration of three of the factory’s production lines. Here, visitors witness the harmonious integration of human expertise and robotic precision, a marriage that symbolizes the future of manufacturing.
The allure doesn’t stop there; guests are given the exhilarating opportunity to test-drive the SU7 themselves. Under the guidance of a racecar driver, the participants feel the thrill of acceleration and the sharp responsiveness of the vehicle firsthand. Feedback from attendees reveals a consistent theme of amazement at the vehicle’s performance, underscoring Xiaomi’s commitment to delivering an exceptional driving experience.
A New Ecosystem of Automation
The profound shift in manufacturing practices in China is unmistakable. The rise of automation and artificial intelligence has been supported by government initiatives advocating for “lights-out factories,” where machines operate independently, devoid of human intervention. This forward-thinking approach not only enhances productivity but also cultivates an environment where technology becomes the focal point.
Xiaomi’s factory embodies this evolution, serving as a living advertisement for automation. This is a stance echoed by other leaders in the EV sector, such as Nio, which has showcased its own highly automated facilities. This trend is emblematic of a broader transformation in the manufacturing landscape, where marketing savvy and technological prowess coalesce to attract public interest.
A Reflective Experience for All Ages
The personal anecdotes from tour participants highlight an emerging narrative: the realization that future employment landscapes will be heavily influenced by robotics and AI. Parents who share fine moments with their children during the tours are often met with reflections on the importance of education and skills development necessary to thrive in an increasingly automated world. For instance, one visitor’s daughter articulated an understanding that hard work and academic commitment are crucial to maintaining relevance in a technology-driven economy.
Beyond mere observation, these tours foster a dialogue about the societal implications of automation. They encourage participants—young and old alike—to ponder their roles in a rapidly evolving job market, where traditional positions may be supplanted by machines.
Concluding Thoughts on Manufacturing Experiences
The success of Xiaomi’s factory tours transcends mere marketing; they pave the way for a new paradigm in manufacturing—a future where technology and humanity coexist symbiotically. By inviting the public into their production spaces, companies like Xiaomi are not only demystifying the manufacturing process but also igniting a collective conversation about what the future holds. The integration of automation may fundamentally reshape industries and communities, yet it also empowers today’s generation to engage with tomorrow’s innovations. With experiences like these, Xiaomi is not just manufacturing cars; they’re crafting a narrative that connects people with the technological advancements that shape their world.